What is the price of Activision Blizzard stock?

The stock price of Activision Blizzard (NASDAQ: ATVI) reached its all-time high of around $105 in Feb this year. It hovered in the 90s levels between Feb and Jul before seeing a sell-off in late-Jul and early-Aug to levels of under $80. ATVI stock currently trades at $78, reflecting a 25% decline from its Feb highs.

What is Blizzard Entertainment?

The Blizzard Entertainment segment is engaged in delivering content through both premium and free-to-play offerings, and by licensing software to third-party or related-party companies that distribute Blizzard products.

What is the difference between Activision Publishing and Blizzard Entertainment?

The Activision Publishing segment develops and publishes interactive software products and entertainment content, particularly for the console platform. The Blizzard Entertainment segment develops and publishes interactive software products and entertainment content, particularly for the PC platform.

Will the Blizzard crisis weaken the company's brand & business?

Those charges are aimed at Blizzard, the publisher that has arguably become the company’s weakest link in recent years. The crisis could further weaken Blizzard’s brand and business. You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services.